Deepfake AI Protection
Deepfake Protection detects and alerts users to AI-generated or manipulated media in real time. Designed end-to-end from concept to shipped product.
View Case Study →Senior Product Designer
Leelakumar Srinivasan
Product Design Leader with 13+ years of experience crafting AI-driven digital products, building scalable design systems, and leading teams that impact 500M+ users.
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Experience
Experience
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Designed
Flagship products I designed for
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Selected Work
Projects I'm
proud of
Security Suite Redesign
Complete redesign of the flagship security suite. Resulted in +269% revenue, +163% orders, and +439% customer lifetime value.
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Crypto Wallet Protection
Helps protect crypto wallet apps on PC. Designed a seamless security layer that integrates with users' existing crypto workflows.
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Real Estate Builder Platform
Dual-platform ecosystem with mobile app for buyers and web platform for builder teams, transforming post-booking communication.
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Checkout Experience
Streamlined the purchase flow reducing friction and boosting conversion rates. Simple and effective checkout experience.
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Design System
Built a scalable design system with Figma tokens, WCAG 2.2 compliance, serving 6 platforms and multiple product teams.
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Safe Shopping
The free, discreet browser add-on that secures your browsing. Protects users from phishing, trackers, and malicious websites.
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Safe Search
Secure browser to access all your favourite websites. Built a privacy-first search experience with visual threat indicators.
View Case Study →Industries
Domains I've
designed for
01
Cybersecurity & Privacy
8+ years designing security products that protect 500M+ users. Making complex threat landscapes feel simple, trustworthy, and actionable.
02
Enterprise SaaS
Complex B2B platforms simplified through information architecture, data visualization, and scalable design systems.
03
AI & Machine Learning
Designing intelligent interfaces that surface AI capabilities without overwhelming users — from smart alerts to generative features.
04
FinTech & Banking
Designing digital banking experiences from onboarding to transaction flows, with a focus on trust, clarity, and regulatory compliance.
05
Crypto & Web3
Designing for decentralized ecosystems — wallet protection, token management, and making blockchain accessible to mainstream users.
06
Consumer Products
End-to-end consumer apps designed for engagement, retention, and delight across desktop, mobile, and browser extensions.
07
Real Estate & PropTech
Platform design for property builders and buyers — from listing flows to interactive floor plan tools and lead management.
Design with purpose
Pixels & logic
Ship it
Less is more
Think systems
Stay curious
Build with care
Prototype fast
Expertise
What I
bring to the table
01
User Experience Design
I craft intuitive, user-centric experiences that guide users effortlessly through complex products — turning friction into delight and driving engagement and conversion at scale.
02
User Interface Design
I transform concepts into visually refined interfaces that align with brand identity while maintaining pixel-perfect usability. Every detail serves a purpose — clarity, hierarchy, and trust.
03
Design Systems
I build and scale token-based design systems that bring consistency, speed, and quality across platforms. From Figma components to WCAG 2.2 compliance — systems that empower teams to ship faster.
04
Web Application & SaaS
I design complex web applications and SaaS platforms optimised for functionality, scalability, and adoption — from dashboards and admin panels to user onboarding and data-rich interfaces.
05
AI-Integrated UX
I design intelligent interfaces that surface AI capabilities without overwhelming users — from deepfake detection and smart threat alerts to predictive features and conversational experiences.
06
Product Redesign & Improvement
I revitalise digital products through UX audits, usability enhancements, and visual transformation — delivering improved conversion rates, better accessibility, and competitive edge.
07
UX Strategy & Research
I drive data-informed design decisions through service blueprinting, ecosystem mapping, and rigorous research — translating insights into measurable business outcomes.
08
Design Leadership
I mentor designers, establish scalable processes, and align design strategy with business objectives — building high-performing teams that deliver consistent quality across products.